As a new financial quarter begins, it’s a good time to look back and think about what went well and what you can do better. Ask yourself, “Did we achieve our growth goals?” In this article, we’ll share three simple marketing tactics to attract more interest to your business in 2024.
Welcome to the new financial quarter. Let’s take a moment to reflect on our achievements and plan for success. Did we hit our growth goals? If not, don’t worry – this article introduces three very simple marketing tactics to boost interest in your business this year.
Step 1: Embrace the Omni-Channel Approach
Utilise multiple channels for lead generation. An omni-channel strategy ensures a variety of avenues to attract leads, resulting in more and better opportunities.
Step 2: Unleash Telemarketing Power
Contrary to misconceptions, telemarketing can offer an impressive ROI, delivering up to £11 for every £1 spent(DMA). To tap into this power:
- Define your ideal customer profile.
- Build or obtain a contact list.
- Craft a value proposition centred on results, not just features.
- Choose between in-house or outsourced marketing teams to implement the strategy.
Step 3: Master Appointment Setting
Transform prospects into interested buyers using the FAINT framework (Funds, Authority, Interest, Need, Timing). Establish a clear call to action for seamless progression.
Bonus: Elevate with Cold Email Outreach
- Keep emails concise (100-150 words).
- Personalise by understanding your audience.
- Address prospect pain points and offer solutions.
- Invest in a CRM system for efficient lead management.
By incorporating these tactics into your 2024 strategy, your business is poised to meet or exceed growth goals. If resources are a concern, consider outsourcing to professional firms like Western Partners for impactful results.
For more information on our client acquisition services, reach out to our team today via call or WhatsApp at +44 (0) 746 850 0063, or email us at contact@westernpartners.co.uk. Let’s unlock growth together!