Crafting an effective sales email takes time and effort, but at Western Partners, we’ve mastered the art. If you’re creating your own, here are some simple tips to make sure your prospective clients love what you send and respond positively.
1. Plan with Precision
Perfecting your sales email requires careful planning. Ensure your content is something you’d be happy to send out. Draft multiple versions and get feedback from your sales team before hitting ‘send.’
2. Structure Matters
Organise your email like a well-structured story:
- Start with a friendly greeting and mention something positive about your prospect or their company.
- Outline the reason for your contact.
- Introduce yourself and your product or service, emphasising how it addresses your prospect’s challenges.
- Suggest the next steps, whether that’s a meeting or a phone call.
- Close with a friendly signoff and propose an ideal time or date for further discussion.
3. Personalise Each Email
Tailor each email to your prospect. Avoid generic emails that risk being ignored. Invest time in researching each prospect to make your outreach more impactful.
4. Create a Compelling Subject Line
Your subject line is crucial. Avoid directly referencing your product. Instead, opt for something intriguing like “Let’s talk about XX” or “Can I help you with XX?”
5. Keep It Concise
Keep your email short and to the point. Remove unnecessary language, jargon and anything unrelated to your message. If in doubt, have a colleague review your draft for honest feedback.
6. Limit the Number of Links
If your email is effective, you don’t need to add any links. Here’s a fun fact: When click rates go up by 10%, response rates actually drop by 30%. We know what works best!
7. Project Confidence
Confidence in your email instills confidence in your product. Use assertive language and avoid wishy-washy expressions. Create a sense of commitment in your reader, encouraging them to respond positively.
Remember, if you want to sell to your customers but aren’t sure where to begin, we can help craft the perfect email campaign. Whether you’re selling products or services, reach out today to discover how we can support you. Contact us via call/WhatsApp at +44 (0) 746 850 0063 or email us at contact@westernpartners.co.uk.